Case Study - Alta

Alta is a high-growth business providing technology-enabled combat sports fitness training to the everyday person both in-gym and at home. Alta sits at the intersection of the world’s fastest-growing sport, MMA, and the high-growth mass affluent fitness market.

Founder

Nick Langton, Kelly Hestermann, John Kavanagh

Founding date

2012

Location

Manly, New South Wales, Australia

Investor

Scaleup Mediafund

Investment

N/A

Year

2021

New Market

Australia

Timeline

2022; 2023

Objectives

In 2021, the platform was trialed by several gyms to drive customer acquisition and retention. The funding is invested in scaling up its marketplace-style platform to deliver its MMA programs to 140 gyms worldwide.

Outcomes

In 2022, Alta offers B2C MMA fitness and training programs people can follow at home in the following countries: Australia, the USA, the UK, New Zealand, Canada, and Ireland.

Nick Langton, CEO, Alta (ex-Wimp 2 Warrior), said to Startup Daily:

“This fresh capital will be used to accelerate the build of our technology, super-charge our global growth, and attract some of the world’s best executives to take us into the next phase of our development.”

- Nick Langton, CEO, Alta (ex-Wimp 2 Warrior).

“Timing is very important in a media-for-equity deal. At the right stage of company development, mass media focused on brand development will complement other performance-focused marketing channels, supercharging growth for the company in a cost-efficient way.”

- Abhaya Acharya, Former Senior Manager, Scaleup Mediafund