Be Brave. Be Bold. Bridge Borders And Build Business Leverage.

DEFINITION OF MEDIA FOR EQUITY

Media for Equity is an investment model where mature startups are trading equities to media conglomerates in exchange for advertising space.

How We Work

Our goal is to get you funded as efficiently as possible, with terms that are right for your business and with a long-term, strategic investor.

Learn

We equip you with all the tools you'll need for a successful raise. We want to get to know your business inside out so we can use our expertise to best support you during your raise.
1

Prepare

We work with your team to prepare or revise a killer pitch, a financial model, and an investment plan.
2

Engage

We will provide direct support in finding investors that are right for your fund size & sector, and are a strategic fit.
3

Negotiate

We can deploy specific media talent to help with the campaign evaluation, planning, creative productions and account management. Most of our Media for Equity fund partners provide this support at no extra cost.
4

Complete

We would love to continue to support you with future rounds. We also work with experienced founders in developing a new market entry strategy using follow on Media for Equity rounds.
5

Why Founders Choose us?

Targeted Access

50+ most active Media for Equity funds, globally.

Maximized Value

100+ Series A+ VC funds that could co-invest in a Media for Equity round.

Expertise

Media expert, resources and expertise to scale your brand internationally.

What We're Looking For

  • Revenue generating, proven business models.
  • Relevance for the end consumer in the mass market or in strong niche markets, that we can reach and address via both traditional and digital channels
  • Seed Stage and beyond planning to scale internationally.
  • Sector and geography agnostic. Some of the most popular focus areas we cover: e-commerce, fintech, edutech, gaming, health and wellness, and foodtech.

Hear From the Founders

Meet what3words, a venture-backed startup, whose plans to raise Media for Equity funding results in a partnership with Borderbridge.

TV works very well for what3words. We will continue growing in the UK, but we do want to scale up fast abroad. We are looking at Asia, as well as other European countries. One of the really appealing things for a company of our relatively small size is to collaborate with a partner such as Grai Ventures that can help us scale in several countries. That’s a big win for us.

Chris Sheldrick

CEO at what3words

Tell us more about your company and the round you are raising. We're excited about leveraging our experience and network to help you get you there.

If the opportunity fits our investment model, then one of our teams will reach out to schedule a call.