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Borderbridge is dedicated to optimizing the investment process for media groups and startups, ensuring efficiency, transparency, and strategic alignment. We go beyond simple deal-making to foster long-term partnerships that promote sustainable growth.
For media companies, we provide the expertise to structure Media for Equity deals that unlock new revenue streams and maximize media inventory utilization. For startups, we offer guidance on investment readiness, ensuring they are well-positioned to leverage media exposure for growth. Additionally, we facilitate co-investment opportunities, enabling media groups to collaborate with venture capital firms and other investors for larger-scale funding rounds.
If there’s one inherent challenge faced by media for equity funds is their geographical restriction, and implicitly the fragmentation of media. This makes Borderbridge an integral part of developing the media for equity industry. It provides its members with a safe space to explore co-investment opportunities and support their portfolio companies scale internationally.
Strengthened our investment framework by introducing standardized best practices for global media investors, startup founders, and co-investors.
Expanded Borderbridge to Switzerland, Basel.
The first European report, The Rise of Media for Equity As An Alternative Investment Model, is referenced in Bruno Henriques Watté's (General Director at NSC Brazil) doctoral thesis, which explored Media-for-Equity as a corporate venture capital model that leverages non-financial marketing resources.
Expanded our network of media groups, investors, and startups, positioning Borderbridge as a key facilitator of Media-for-Equity deals.
The Global Media-for-Equity Report was released in partnership with Brand Capital International, the U.S. office of The Times Group of India, Dealroom.eu, and Tech.eu. This landmark publication maps the global adoption of Media-for-Equity investments across multiple regions, including Europe, North America, Latin America, and Southeast Asia.
Worked with what3words in advising and supporting their Series D stage investment raise, resulting in successful funding from Brand Capital International and German Media Pool VC, and enabling their expansion into India.
Played an informational role in establishing new Media-for-Equity funds such as Influencer Capital in the Netherlands and Fame Media Global in Singapore.
Diana Florescu left Grai Ventures startup studio, due to conflicting business interests.
Diana Florescu (former Head of Marketing at Rainmaking Corporate Venture Builder, and current founder of MFG, MediaForGrowth) joined Grai Ventures as CMO and Managing Partner, and worked alongside the CEO to implement the strategy.
Published The Rise of Media-for-Equity Whitepaper, the first comprehensive analysis of Media for Equity investments in Europe, highlighting key success factors and challenges for startups and investors.
As a successful launch and market feedback, the Borderbridge studio spinoff was founded with a vision to transform media capital into a scalable investment model for startups.
Media for Equity was implemented as part of Grai Ventures' new go-to-market strategy, serving as a dual approach for sales and marketing. The model was utilized as a growth strategy for internal studio spinoffs and a pathway for media groups to engage in corporate venture building.
Stefan incorporates the first startup studio in Romania, Grai Ventures.
Stefan Koritar (Borderbridge Founder) discovers the presentation from Elena Bocharova (ex-Senior Investment Manager at Axel Springer) on Media for Equity as an investment model.
We continuously refine and optimize the Media-for-Equity model to meet evolving market needs.
Transparency, integrity, and data-driven decision-making are at the core of our operations.
We prioritize long-term partnerships that create sustainable value for both startups and media investors.
We believe in the power of networks and cross-industry alliances to drive success.
We ensure that every deal is structured for maximum impact, delivering tangible results for all stakeholders.
One of the primary challenges of Media-for-Equity investments is geographical fragmentation, as many funds operate within specific media markets. Borderbridge addresses this challenge by providing a platform for cross-border collaboration, enabling:
Standardized approaches for structuring and executing Media-for-Equity deals, ensuring efficiency and effectiveness.
Founders gain access to global media networks, allowing them to scale beyond their domestic markets.
Media funds can syndicate investments across different regions, expanding their portfolio reach.
Investor-ready startups and alumni companies who have prepared detailed investor documents, and have reviewed them by us.
We host regular community events to discuss recent trends in the industry, network, and exchange industry insights.
We bring together media for equity funds, VCs, and business angels to co-invest, and scale their portfolio companies internationally.
Meet what3words, a venture-backed startup, whose plans to raise Media for Equity funding results in a partnership with Borderbridge.
We prepare startups for Media-for-Equity deals through our Investment Readiness Program, equipping founders with essential knowledge, tools, and documents to succeed in investor discussions.
We help startups effectively leverage media capital, ensuring that advertising exposure translates into customer acquisition, brand awareness, and revenue growth.
We work with founders to identify strategic growth opportunities and partnerships that ensure their brands are well-positioned for scalability and aligned with the company's vision.
Through mentorship and advisory services, we help startups navigate the complexities of investment and equip them with the insights needed to succeed in competitive markets.
Media-for-Equity is an investment model where startups receive advertising space in exchange for equity. This enables high-growth companies to scale their brand awareness and customer acquisition without upfront cash investment, while media companies gain equity stakes in promising startups.
Startups in high-growth industries such as consumer tech, mobile apps, e-commerce, and digital services can benefit significantly from Media-for-Equity deals. Media companies also benefit by diversifying their investment portfolios and monetizing unused ad inventory.
We help startups through our Investment Readiness Program, ensuring they are well-prepared for investor discussions. We also connect them with Media-for-Equity funds, structure deals, and provide advisory support on valuation, negotiation, and growth strategies.
Media-for-Equity deals typically include television, digital advertising, out-of-home (OOH) advertising, radio, and print media, depending on the startup’s target audience and market expansion strategy.
Media groups can partner with Borderbridge by joining our investment network, co-investing in startups, and participating in our industry round tables and events. We provide dealflow opportunities, strategic insights, and support in structuring successful Media-for-Equity transactions.