At Borderbridge, we specialize in bridging the gap between innovative startups and established media groups through Media for Equity partnerships. By transforming advertising potential into equity, we provide startups unparalleled visibility, enabling media companies to diversify their investment portfolios. Our expertise in structuring and executing these deals ensures a seamless collaboration that maximizes value for both parties.
Investor-ready startups and alumni companies who have prepared detailed investor documents, and have reviewed them by us.
We host regular community events to discuss recent trends in the industry, network, and exchange industry insights.
We bring together media for equity funds, VCs, and business angels to co-invest, and scale their portfolio companies internationally.
Meet what3words, a venture-backed startup, whose plans to raise Media for Equity funding results in a partnership with Borderbridge.
A unique opportunity to Monetize Media Inventory, Diversify Investment Portfolios, and Gain Exposure to Open Innovation. A
To become a partner, your firm must be engaged in or planning private equity investments on a media for equity basis or co-invest alongside media for equity funds on a cash basis.
Media-for-Equity is an investment model where startups receive advertising space in exchange for equity. This enables high-growth companies to scale their brand awareness and customer acquisition without upfront cash investment, while media companies gain equity stakes in promising startups.
Startups in high-growth industries such as consumer tech, mobile apps, e-commerce, and digital services can benefit significantly from Media-for-Equity deals. Media companies also benefit by diversifying their investment portfolios and monetizing unused ad inventory.
We help startups through our Investment Readiness Program, ensuring they are well-prepared for investor discussions. We also connect them with Media-for-Equity funds, structure deals, and provide advisory support on valuation, negotiation, and growth strategies.
Media-for-Equity deals typically include television, digital advertising, out-of-home (OOH) advertising, radio, and print media, depending on the startup’s target audience and market expansion strategy.
Media groups can partner with Borderbridge by joining our investment network, co-investing in startups, and participating in our industry round tables and events. We provide dealflow opportunities, strategic insights, and support in structuring successful Media-for-Equity transactions.
Get in touch now to learn about how you can become a Headline partner.
.png)