Case Study - Komero

KomeroFood helps people to make delicious food and succeed every time. The company was created because it took time to shop and adjust to everyday life. KomeroFood has already made life easier for thousands of people. The company aims to accelerate and facilitate the transition to sustainable food production.

Founder

Pekka Nuutinen, Harri Viitamak

Founding date

2015

Location

Toivala, Finland

Investor

8 Media Ventures

Investment

$1mn

Year

2022

New Market

Finland

Timeline

2022; 2023

Objective

The goal is for KomeroFood’s product innovations to be seen and heard on all channels and digital services of MTV and Bauer Media. 8 Media Ventures will use as a tool the strong media presence offered by traditional media channels such as TV and radio, as well as digital media products, powered by the Bauer Media and MTV media groups, along with active sales and marketing consultation.

Outcomes

To be researched, documented, and published after the media deployment. The company’s turnover in 2021 was more than €2mn, and according to the founder of 8 Media Ventures, Jarkko Nordlund, the objective is to multiply the company’s turnover in the upcoming period.

Pekka Nuutinen, CEO, KomeroFood, said to STT Info:
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“This new advertising model perfectly suits our growth goals because we would not be able to make such extensive media investments or strategic planning on our own. Now we have an active partner in our team who knows the media and their power. Our products will soon appear on Finland’s largest commercial channels, and we will receive exceptional support for planning our marketing and advertising. At the same time, we have more time to focus on our core competence, i.e., solving everyday and environmental challenges and meal production that ensures a sufficient distribution volume.”

- Pekka Nuutinen, CEO, KomeroFood.

Jarkko Nordlund, Founder, 8 Media Ventures, said to STT Info:

“Like any responsible business owner, we choose our partners carefully. Although the goal is to multiply the target company’s turnover, it must not come at the expense of the company’s mission and culture. For this reason, in the role of a partner, we actively participate in KomeroFood’s daily operations, ensuring and supporting Komero’s growth and success with the management.”

- Jarkko Nordlund, Founder, 8 Media Ventures.