Cazoo

Cazoo, the UK-based online car retailer, utilized Media-for-Equity investments to accelerate its market entry and build trust with consumers. With significant media exposure through TV, radio, and out-of-home (OOH) advertising, Cazoo positioned itself as a leader in the online used car sales industry. This exposure helped the company scale rapidly, securing additional investor funding, expanding across Europe, and achieving a successful public listing. Media-for-Equity played a crucial role in making Cazoo a household name in the automotive e-commerce space.