Zalando

Zalando, one of Europe’s largest online fashion retailers, leveraged Media-for-Equity investments in its early stages to drive rapid brand recognition and customer acquisition. By securing high-value advertising placements across TV and digital media channels, Zalando quickly scaled its market presence, reaching millions of consumers. The strategic infusion of media capital allowed Zalando to become a dominant force in the e-commerce industry, eventually expanding into multiple European markets and going public.