The growing role of Media for Equity in the global expansion of startups

Register⇗
Access the recording⇗
Event Type
Panel Discussion
When
October 20, 2021
Organizer
Grai (in collaboration with Wolves Summit)

About the Event

Disruption in media is creating better opportunities. In a market filled with rapid change and uncertainty, D2C startups and media groups have started looking for new opportunities to help drive new ad spend on TV and grow revenue.

‍Media for Equity emerged as a complementary investment option to traditional venture capital. Hundreds of startups and major media groups have adopted this model to grow revenue, enhance brand equity, and expand internationally. Although this model presents extensive opportunities, media for equity remains an untapped investment opportunity for many other startups and media groups around the world.

On this live panel discussion, Grai Venture‘s Diana Florescu discusses the evolution of Media for Equity with Niko Marcel Waesche (Fund Manager at ITV AdVentures) and Neville Taraporewalla (President at Bennett Coleman and Co. Ltd. Times Group, North America), Boris Hodakel (CEO at Feel).

Key Points

  • What is media for equity? The evolution of this model across different international hubs
  • How can a Media for Equity investment add value to a startup?
  • How best to engage with Media for Equity funds as an entrepreneur?
  • For Media for Equity funds, what is the best approach to attract startups and scaleups?
  • How VCs and media funds can work together

Speaker

Boris Hodakel

Boris Hodakel

CEO at Feel
⇗
Niko Marcel Waesche

Niko Marcel Waesche

Fund Manager at ITV AdVentures
⇗
Neville Taraporewalla

Neville Taraporewalla

President of Brand Capital International & The Times Group, North America
⇗

Moderated By

Stefan Koritar

Founder at Borderbridge
⇗

Reserve your seat

Discover the right route to startup investment and choose the best investor match

Register⇗
Access the recording⇗

Registration Form

Join some of the world's largest media stations and serial entrepreneurs on November 16th to learn more about investing and using Media for Equity to drive future growth.

Borderbridge is committed to protecting and respecting your privacy. We’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may interest you. If you consent to us contacting you for this purpose, please tick below to say how you would like us to contact you:

You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

By clicking submit below, you consent to allow Borderbridge to store and process the personal information submitted above to provide you the content requested.

Thank you!
Your registration has been received!
You will receive a confirmation email in 24 hours.
Oops! Something went wrong while submitting the form.
Please refresh the page and give another try.

Interested in speaking on a virtual roundtable?

We’re always open to suggestions on topics that you think our network would gain value from.

Get in touch⇗

Insights, News and Events

Browse all content⇗
Insights
November 3, 2022

B2C startups are the best candidates for Media for Equity deals

B2C startups are the best candidates for Media for Equity deals. The majority of the startups and scaleups that have done a Media for Equity deal are based on a B2C (business to customer) business model.

Insights
November 3, 2022

Media for Equity in Eastern Europe: an untapped potential

Media for Equity, as an investment model where media resources are traded for equities and capital between Media Groups, Media for Equity investment pool and companies, is quite popular in Western Europe in countries such as Sweden, Germany, Italy, United Kingdoms, Spain, Belgium.