Media for equity enables media groups and startups to unlock money and markets.
Our comprehensive reports have informed C-level decisions, leading to the creation of Media for Equity funds like Influencer Capital in the Netherlands and Fame Media in Singapore.
Media for Equity has been crucial in scaling some of the most successful startups worldwide. These companies have gained massive market visibility and customer traction by exchanging equity for advertising.
Borderbridge has developed a structured approach to Media for Equity investments, ensuring smooth execution and measurable outcomes. With this approach, we help businesses unlock the full potential of Media for Equity as a strategic growth lever. Our framework includes:
Identifying the best investment opportunities based on market potential, strategic fit, and media placement efficiency.
Preparing startups to maximize the value of media investments by refining the Media for Equity investment readiness infrastructure.
Structuring and executing deals that create long-term value for both media partners and startups, ensuring transparency and alignment.
Meet what3words, a venture-backed startup, whose plans to raise Media for Equity funding results in a partnership with Borderbridge.
Borderbridge works with a diverse range of industries, ensuring tailored investment solutions for each sector. Our expertise spans:
Supporting app-based businesses in driving user acquisition and engagement through strategic media placements.
Helping online platforms expand their reach and market penetration with high-value advertising investments.
Enabling direct-to-consumer (DTC) brands to scale rapidly through TV, digital, and print media exposure.